The Empowered Challenger Playbook
How Brands Can Change the Game, Steal Market Share, and Topple Giants
Book • 2019
The Empowered Challenger Playbook provides strategies for brands to change the game by leveraging innovative marketing and branding techniques.
It focuses on how challenger brands can outthink rather than outspend their competitors, using case studies to illustrate successful tactics.
The book is an Amazon best-seller and offers insights into the mindset and ethos required for challenger brands to succeed.
It focuses on how challenger brands can outthink rather than outspend their competitors, using case studies to illustrate successful tactics.
The book is an Amazon best-seller and offers insights into the mindset and ethos required for challenger brands to succeed.
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Kurt Rathmann
20VC: Raising $105m in Just 13 Months Over 3 Separate Rounds, The 5 Core Ways VCs Can Add Value & How Founders Can and Should Fully Leverage Their Cap Table with Kurt Rathmann, Founder & CEO @ ScaleFactor
