#41689
Mentioned in 1 episodes
Mass persuasion
Book •
"Mass Persuasion" explores the effectiveness of mass media campaigns, particularly focusing on a successful war bond drive led by singer Kate Smith during World War II. Merton and his research team analyze the psychological and sociological factors that contributed to the campaign's success.
The study examines how Smith's persona, the emotional appeals used, and the wartime context influenced listeners' behavior.
It delves into the concept of source credibility and its impact on persuasion.
The research highlights the importance of understanding audience characteristics and motivations.
"Mass Persuasion" provides insights into the dynamics of mass communication and its potential to shape public opinion and behavior.
The study examines how Smith's persona, the emotional appeals used, and the wartime context influenced listeners' behavior.
It delves into the concept of source credibility and its impact on persuasion.
The research highlights the importance of understanding audience characteristics and motivations.
"Mass Persuasion" provides insights into the dynamics of mass communication and its potential to shape public opinion and behavior.
Mentioned by
Mentioned in 1 episodes
Mentioned by 
Rebecca Lemov as an illustrative example of mass persuasion through Kate Smith's war bond drive.
Rebecca Lemov as an illustrative example of mass persuasion through Kate Smith's war bond drive.
Rebecca Lemov, "The Instability of Truth: Brainwashing, Mind Control, and Hyper-Persuasion" (Norton, 2025)
Mentioned as the author of a classic study on mass persuasion.
Rebecca Lemov, "The Instability of Truth: Brainwashing, Mind Control, and Hyper-Persuasion" (Norton, 2025)
