I’ve learned a lot about sales over the years… but this conversation with Jordan Belfort blew me away.

In this episode of The Russell Brunson Show, I sit down with the one and only Wolf of Wall Street to talk about closing, conviction, and what it really takes to become a world-class communicator. This isn’t about outdated sales scripts or shady persuasion tactics. It’s about mastering human behavior, asking the right questions, and building real certainty in yourself and your offer.

Jordan shares how he developed the Straight Line System, how he rebuilt his life after hitting rock bottom, and what entrepreneurs need to understand if they want to increase conversions without selling their soul.

Key Highlights:

The Straight Line System explained and how it works in any industry
Why sales is about control, certainty, and connection
How to frame your product so people want to say yes
The three things every buyer must feel before they’ll convert
Why tonal shifts matter more than your words
The difference between average closers and those who make millions
How to train your brain to believe in your offer at the deepest level

Jordan is one of the sharpest minds I’ve ever met when it comes to sales and influence. If you’ve ever struggled to get people across the finish line or wondered why your pitch isn’t landing, this episode will help you close the gap.

Let’s get into it!

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Catching the Wolf

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