What’s working in app marketing right now, and where is it headed in Q4 2025?

In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.

Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.

You’ll Learn:

✅ Why iOS users convert faster and spend more than Android users (with real data)

✅ How to use remarketing to boost retention and lifetime value

✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them

✅ Growth tactics from top apps like Timu that increase repeat purchases

✅ The “5% Retention Strategy” that can grow revenue by up to 95%

If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

📌 Key Recommendations from the Report:

Start user acquisition campaigns earlier to reduce CPI risk

Shift more budget toward iOS for higher returns

Make remarketing a core growth lever in mature or saturated markets

🔗 Download the full report → https://shorturl.at/uJmak

🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com

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Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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