Do you get your principles from your parents — or in spite of them? Is there anything wrong with valuing conformity? And why doesn’t McDonald’s sell salads?

SOURCES:
- Erika James, dean of the Wharton School of Business at the University of Pennsylvania.
- Olivia Rodrigo, singer-songwriter.
- Shalom Schwartz, professor emeritus of psychology at the Hebrew ‎‎University of Jerusalem.
- Thomas Talhelm, professor of behavioral science at the University of Chicago Booth School of Business.

RESOURCES:
- "Measuring Trends in Americans' Personal Values," by Frank Newport (Gallup, 2023).
- "America Pulls Back From Values That Once Defined It, WSJ-NORC Poll Finds," by Aaron Zitner (The Wall Street Journal, 2023).
- "What Really Happened To McDonald's McSalad Shakers," by Colin McCandless (Mashed, 2023).
- "Personal Values Across Cultures," by Lilach Sagiv and Shalom H. Schwartz (Annual Review of Psychology, 2022).
- "Moving Chairs in Starbucks: Observational Studies Find Rice-Wheat Cultural Differences in Daily Life in China," by Thomas Talhelm, Xuemin Zhang, and Shigehiro Oishi (Science Advances, 2018).
- "Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture," by Thomas Talhelm, Xuemin Zhang, Shigehiro Oishi, Shinobu Kitayama, et al. (Science, 2014).
- "An Overview of the Schwartz Theory of Basic Values," by Shalom Schwartz (Online Readings in Psychology and Culture, 2012).
- The Short Schwartz’s Value Survey, from "Measuring values with the Short Schwartz's Value Survey," by Marjaana Lindeman and Markku Verkasalo (Journal of Personality Assessment, 2005).

EXTRAS:

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