#40582
Mentioned in 2 episodes
How to Argue and Win Every Time
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Book •
Jerry Spence's "How to Argue and Win Every Time" is a seminal work in trial advocacy, offering insights into effective jury persuasion.
Spence's approach emphasizes storytelling and connecting with the jury on an emotional level.
The book details his strategies for winning cases, focusing on understanding the jury's perspective and crafting compelling narratives.
It's considered a must-read for lawyers and anyone interested in the art of persuasion.
Spence's methods have influenced countless legal professionals and continue to be studied and debated.
Spence's approach emphasizes storytelling and connecting with the jury on an emotional level.
The book details his strategies for winning cases, focusing on understanding the jury's perspective and crafting compelling narratives.
It's considered a must-read for lawyers and anyone interested in the art of persuasion.
Spence's methods have influenced countless legal professionals and continue to be studied and debated.
Mentioned by
Mentioned in 2 episodes
Mentioned as a valuable but challenging book demonstrating the importance of emotional connection over pure facts in persuasion.
Episode 031 - What Copywriters Should Read, Part 2
