#19123
Mentioned in 2 episodes

Selling Europe to the World

The Rise of the Luxury Fashion Industry
Book • 2023
This book explores the development of the global luxury goods industry from the 1980s to the present day.

It highlights the strategies implemented by entrepreneurs and explains the sources of success for luxury brands, focusing on European companies like LVMH and Italian fashion houses.

The book provides insights into how these companies transformed the sector into a global big business.

Mentioned by

Mentioned in 2 episodes

Mentioned by
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Christian Billinger
when discussing the export of European cultural identity to other markets.
96 snips
TIP643: The Luxury Strategy w/ Christian Billinger
Mentioned by
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Clay Finck
as a book detailing the history of luxury brands in Europe and their global expansion.
TIP645: The King of Luxury: Bernard Arnault & LVMH w/ Christian Billinger

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