Utility: How to Make Your Marketing Matter

Jay Baer's "Utility: How to Make Your Marketing Matter" is a guide to creating marketing campaigns that genuinely help customers.

Baer argues that focusing on providing value and solving customer problems leads to more effective marketing than traditional sales tactics.

The book emphasizes building trust and relationships with customers through helpful content and interactions.

It explores various strategies for creating useful and engaging content across different platforms.

Ultimately, "Utility" advocates for a customer-centric approach to marketing, prioritizing genuine assistance over aggressive sales pitches.