Surveillance Capitalism

Shoshana Zuboff's 'Surveillance Capitalism' exposes the hidden workings of a new economic order where companies amass vast amounts of personal data to predict and influence human behavior.

This data is then used to create detailed profiles of individuals, allowing for targeted advertising and manipulation.

Zuboff argues that this system undermines democratic values, privacy, and individual autonomy.

The book explores the ethical and societal implications of this pervasive data collection, urging readers to critically examine the power dynamics at play.

It serves as a wake-up call to the potential dangers of unchecked technological advancement.