The substance of style

In 'The Substance of Style', Virginia Postrel argues that aesthetic value is a vital component of modern society, influencing consumer choices and cultural expression.

Drawing from diverse fields like fashion, real estate, and economics, Postrel examines the democratization of taste and its impact on contemporary life.

The book posits that aesthetics is not merely superficial but a fundamental aspect of human experience, contributing to personal identity and societal progress.