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Buyology
Book • 2008
In 'Buyology', Martin Lindstrom presents the findings from a groundbreaking neuromarketing study that reveals the hidden forces driving consumer decisions.
Over three years and with a budget of seven million dollars, Lindstrom's research involved brain scans of 2,000 participants worldwide, uncovering how advertisements, logos, and sensory experiences affect our purchasing choices.
The book challenges conventional marketing wisdom and provides insights into how emotions, rituals, and subconscious cues shape our buying habits.
Over three years and with a budget of seven million dollars, Lindstrom's research involved brain scans of 2,000 participants worldwide, uncovering how advertisements, logos, and sensory experiences affect our purchasing choices.
The book challenges conventional marketing wisdom and provides insights into how emotions, rituals, and subconscious cues shape our buying habits.
