#24943

Mentioned in 2 episodes

Radical Relevance

Book • 2019

Mentioned by

Mentioned in 2 episodes

Mentioned by

Bill Cates

, who wrote it, to distinguish between strategic and tactical relevance.

Bill Cates: How Financial Advisors Can Master Their Marketing Message

Mentioned by

Bill Cates

, who devoted an entire chapter to the neuroscience of relevance in it.

#103 – Rewire Your Brain: The neuroscience behind the emotions and beliefs that drive financial decisions with Tessa Santarpia

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