Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.

Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.

The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients.

Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities.

Follow Seb:

Website: https://atkinsonsmithdigital.com/
LinkedIn: https://www.linkedin.com/in/sebatkinson/
Bluesky: https://bsky.app/profile/sebatkinson.bsky.social

Resources:

https://atkinsonsmithdigital.com/keyword-clustering/
First appearance in 2020: https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinson
Last appearance in 2023: https://withcandour.co.uk/podcast/why-you-should-care-about-inp-with-seb-atkinson

00:00 Introduction and Welcome

00:54 Guest's Journey and Career Highlights

01:10 Starting a New Business

01:49 SEO Strategies and Client Engagement

03:16 Keyword Clustering and Research

05:33 Client Communication and Buy-In

06:55 Tools and Techniques for SEO

26:43 International SEO Challenges

30:28 Setting Click-Through Rate Targets

31:18 Understanding Market Size and Competitor Analysis

31:44 Monthly vs. Yearly Metrics

32:35 Competitor Strategies and Market Positioning

36:30 Connecting Data to Revenue

38:27 Forecasting and Predictive Models

43:10 Challenges in Data Accuracy and Client Communication

49:45 Final Presentation and Client Buy-In

54:05 Resource Allocation and Implementation

01:00:46 Conclusion

The McKinsey Way

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