The Marketing of Evil
Book • 2005
"'The Marketing of Evil' explores how societal norms have shifted, leading to acceptance of previously condemned behaviors and ideas.
Kupelian argues that these shifts are not accidental but rather the result of deliberate and strategic marketing campaigns.
He examines various cultural trends and issues, including abortion, homosexuality, and the decline of traditional values, through this lens.
The book suggests that understanding these marketing techniques is essential to defending traditional values and preserving cultural integrity.
It critiques the methods used to normalize what the author views as harmful or destructive practices.
The core argument centers on the power of persuasion and its ability to reshape public opinion and moral standards.
"
Kupelian argues that these shifts are not accidental but rather the result of deliberate and strategic marketing campaigns.
He examines various cultural trends and issues, including abortion, homosexuality, and the decline of traditional values, through this lens.
The book suggests that understanding these marketing techniques is essential to defending traditional values and preserving cultural integrity.
It critiques the methods used to normalize what the author views as harmful or destructive practices.
The core argument centers on the power of persuasion and its ability to reshape public opinion and moral standards.
"
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