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The Fortune at the Bottom of the Pyramid
Eradicating Poverty Through Profits
Book • 2004
In 'The Fortune at the Bottom of the Pyramid,' C.K.
Prahalad argues that the world's poorest people represent a vast, untapped market.
By serving this market, companies can not only generate profits but also contribute to poverty reduction.
The book presents case studies and strategies for businesses to engage with low-income consumers effectively, promoting inclusive capitalism and sustainable development.
Prahalad argues that the world's poorest people represent a vast, untapped market.
By serving this market, companies can not only generate profits but also contribute to poverty reduction.
The book presents case studies and strategies for businesses to engage with low-income consumers effectively, promoting inclusive capitalism and sustainable development.
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Mentioned in 1 episodes
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Sajith Pai
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Sajith Pai — Exploring Indus Valley (Ep.241)
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Nik Milanovic
Scaling Impact in Emerging Markets: Doug Ricket, PayJoy CEO, on Productivity Finance and Unlocking Credit Access
