#30804
Mentioned in 1 episodes

Blockbusters

Book • 2013
In *Blockbusters*, Anita Elberse examines the strategies behind the success of entertainment giants like Warner Bros.

, Marvel, and the NFL. She explains how building businesses around expensive, high-profile products is key to long-term success and discusses the impact of digital technologies on the industry.

The book provides insights into why executives invest heavily in blockbusters and how these investments often create self-fulfilling prophecies of success.

Mentioned by

Mentioned in 1 episodes

Mentioned by
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Michael Simmons
as a book that changed his perspective on the internet and blockbusters.
26 snips
Learning and Goal-Setting (with Michael Simmons)

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