#27777
Mentioned in 2 episodes
Blockbusters
Book • 2013
In *Blockbusters*, Anita Elberse examines the strategies behind the success of entertainment giants like Warner Bros.
, Marvel, and the NFL. She explains how building businesses around expensive, high-profile products is key to long-term success and discusses the impact of digital technologies on the industry.
The book provides insights into why executives invest heavily in blockbusters and how these investments often create self-fulfilling prophecies of success.
, Marvel, and the NFL. She explains how building businesses around expensive, high-profile products is key to long-term success and discusses the impact of digital technologies on the industry.
The book provides insights into why executives invest heavily in blockbusters and how these investments often create self-fulfilling prophecies of success.
Mentioned by
Mentioned in 2 episodes
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Michael Simmons
26 snips
Learning and Goal-Setting (with Michael Simmons)
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O paradoxo do Cinema Brasileiro: glória global, burocracia nacional
