Project Fear

Project Fear offers a detailed, behind-the-scenes look at the Better Together campaign, which opposed Scottish independence in the 2014 referendum.

Based on over fifty private interviews, Joe Pike explores the internal operations, strategic decisions, and political shifts that shaped the campaign, which ultimately kept the United Kingdom together but left Scotland politically divided.

The book also draws parallels with other referendums, such as the EU referendum, highlighting the ongoing uncertainty about the future of the union.