The Tao of Fundraising: The Science, Philosophy, and Psychology Behind Attracting Capital

The Tao of Fundraising delivers a blunt truth: the best ideas often go unfunded because creators don't understand capital flows.

Drawing from ancient philosophy, modern psychology, economics, and decades of frontline experience, John Kim breaks down the fundraising process, providing conceptual frameworks, practical processes, psychological principles, and performance skills to convince skeptical investors.

This isn't just a book about money—it's a guide to the invisible forces separating good ideas from funded ones.