Zagat

Book • 1988
Zagat is a well-known brand synonymous with restaurant reviews and guides.

Founded by Tim and Nina Zagat in 1979, Zagat initially started as a printed newsletter compiling restaurant reviews from friends.

Over time, it evolved into a comprehensive guide covering restaurants, hotels, nightlife, and various other leisure activities.

What set Zagat apart was its crowd-sourced approach, relying on the opinions and ratings of thousands of everyday diners and travelers.

The guides are known for their concise, quote-filled reviews and numeric ratings, providing a quick snapshot of each establishment.

In 2011, Zagat was acquired by Google, integrating its reviews into Google Maps and search results, further expanding its reach and influence.

Today, Zagat continues to be a trusted source for discovering and evaluating dining and travel experiences.

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Ali Manouchehri
as a brown book that got published where all the reviews of restaurants would be before Yelp and Open Tables.
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