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Mass Cult and Midcult
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Book • 1957
Dwight Macdonald's 'Masscult and Midcult' is a sharp critique of American mass and middlebrow culture.
Macdonald distinguishes between 'masscult,' the lowest common denominator of popular culture, and 'midcult,' a more sophisticated but still intellectually shallow form of cultural production.
He argues that both forms of culture contribute to a decline in genuine artistic and intellectual achievement.
Macdonald's essay is a significant contribution to the ongoing debate about the nature and impact of mass media.
His work remains relevant in discussions about the commercialization of culture and the erosion of highbrow standards.
Macdonald distinguishes between 'masscult,' the lowest common denominator of popular culture, and 'midcult,' a more sophisticated but still intellectually shallow form of cultural production.
He argues that both forms of culture contribute to a decline in genuine artistic and intellectual achievement.
Macdonald's essay is a significant contribution to the ongoing debate about the nature and impact of mass media.
His work remains relevant in discussions about the commercialization of culture and the erosion of highbrow standards.
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Mentioned in 1 episodes
Mentioned by Benjamin Walker as the author of a seminal critique of mass and middlebrow culture.

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