Never leave well enough alone

Book • 1951
In 'Never Leave Well Enough Alone', Raymond Loewy shares his design philosophies and principles, highlighting the interplay between beauty, functionality, and consumer behavior.

He introduces the concept of 'MAYA'—Most Advanced Yet Acceptable—emphasizing the balance between innovation and familiarity in design.

The book is a testament to Loewy's influence on industrial design and its impact on commerce and culture.

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