

Influence: Understand it, Use it, Resist it
Book • 2024
Influence: Understand it, Use it, Resist it is a groundbreaking guide that explores how influence shapes our thoughts and actions.
Written by a former government behavioural scientist, the book provides insights into how influence has evolved with digital technologies and offers practical advice on using influence to achieve personal goals while protecting against its misuse.
Written by a former government behavioural scientist, the book provides insights into how influence has evolved with digital technologies and offers practical advice on using influence to achieve personal goals while protecting against its misuse.