#5581

Mentioned in 5 episodes

Estee Lauder Autobiography

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Book •

Estée Lauder's autobiography offers a fascinating glimpse into the life and career of one of the most successful entrepreneurs in the beauty industry.

Lauder shares her journey from humble beginnings to building a global cosmetics empire, highlighting her unwavering determination, keen business acumen, and deep understanding of customer psychology.

The book is filled with practical advice and inspiring stories, showcasing her innovative marketing strategies and her ability to connect with consumers on a personal level.

Her emphasis on building relationships and providing exceptional customer service remains highly relevant in today's business world.

The book is a testament to her entrepreneurial spirit and her lasting impact on the beauty industry.

Mentioned by

Mentioned in 5 episodes

Mentioned by

David Senra

to illustrate the long-term value of customer relationships.

#388 Jeff Bezos's Shareholder Letters: All of Them!

Mentioned by

David Senra

in relation to her autobiography and the "gift with purchase" sales technique.

#207 Claude Hopkins (Scientific Advertising)

Mentioned by

David Senra

as a book full of timeless knowledge on sales and human nature.

#170 Claude Hopkins (A Life in Advertising)

Mentioned by

David Senra

to illustrate the importance of giving full effort.

#225 Winston Churchill

Mentioned by

David Senra

in the context of a mentor figure in Estée Lauder's life, similar to the role played by others in Lucille Ball's life.

#230 Lucille Ball (TV's biggest star)

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