Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

In Crossing the Chasm, Geoffrey A. Moore introduces the Technology Adoption Life Cycle, highlighting the critical 'chasm' between early adopters—who embrace innovation early—and the early majority, who demand proven productivity gains.

The third edition updates the classic with new examples of successes and failures, digital marketing strategies, and two appendices linking to Moore's later works like Inside the Tornado and models for high-tech consumer markets.