#15596
Mentioned in 2 episodes
The Loyalty Effect
The Hidden Force Behind Growth, Profits, and Lasting Value
Book • 2001
In 'The Loyalty Effect,' Fred Reichheld argues that companies ignoring customer, employee, and investor loyalty face a future of low growth, weak profits, and shortened life expectancy.
He presents a framework linking the 'soft' elements of business—loyalty and learning—to the 'hard' science of cash flows and cost/benefit analysis.
Reichheld's research shows that loyalty drives profits through its impact on growth, learning, and productivity, and generates a spiritual energy that powers the value creation process.
The book outlines eight key elements for building loyalty, including creating a superior customer value proposition, earning customer and employee loyalty, and gaining cost advantages through superior productivity.
He presents a framework linking the 'soft' elements of business—loyalty and learning—to the 'hard' science of cash flows and cost/benefit analysis.
Reichheld's research shows that loyalty drives profits through its impact on growth, learning, and productivity, and generates a spiritual energy that powers the value creation process.
The book outlines eight key elements for building loyalty, including creating a superior customer value proposition, earning customer and employee loyalty, and gaining cost advantages through superior productivity.
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Mentioned in 2 episodes
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Peter Fader
11 snips
0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
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Nick Hague
#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker)
