#21738
Mentioned in 3 episodes
The Selling of the President
Book • 1988
The book describes the marketing of Richard Nixon during the 1968 presidential campaign, highlighting how his advertising team, including Roger Ailes and others, remade his public image to appeal to voters.
It details the use of television commercials, scripted events, and other media tactics to present Nixon in a more favorable light.
The book is considered a classic of political journalism and campaign reporting, revealing the significant influence of image making in political campaigns.
It details the use of television commercials, scripted events, and other media tactics to present Nixon in a more favorable light.
The book is considered a classic of political journalism and campaign reporting, revealing the significant influence of image making in political campaigns.
Mentioned by
Mentioned in 3 episodes
Mentioned by Jody Avirgan when discussing the Nixon campaign and its similarities to the Trump campaign.
The Anti-DEI Cycle (Some Sunday Context)
Mentioned in the context of how Nixon's success relied more on messaging than policy.
Populism: A Complete Guide
Mentionné par Raphaël Yorca comme un livre intéressant sur la campagne de Nixon et l'utilisation du marketing politique.
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