The Selling of the President

The book describes the marketing of Richard Nixon during the 1968 presidential campaign, highlighting how his advertising team, including Roger Ailes and others, remade his public image to appeal to voters.

It details the use of television commercials, scripted events, and other media tactics to present Nixon in a more favorable light.

The book is considered a classic of political journalism and campaign reporting, revealing the significant influence of image making in political campaigns.