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Winging It
Improv’s Power & Peril in the Time of Trump
Book • 2024
Randy Fertel's "Winging It" explores the multifaceted nature of improvisation, examining its power and potential pitfalls in various contexts.
The book delves into the neuroscience of improvisation, contrasting instinctive 'hot' cognition with rational 'cold' cognition.
Fertel uses diverse examples, from music and literature to politics and advertising, to illustrate how improvisation shapes culture and communication.
He analyzes the role of the 'trickster' archetype and the rhetoric of spontaneity, particularly in the context of Donald Trump's presidency.
Ultimately, the book encourages a nuanced understanding of improvisation's impact on society.
The book delves into the neuroscience of improvisation, contrasting instinctive 'hot' cognition with rational 'cold' cognition.
Fertel uses diverse examples, from music and literature to politics and advertising, to illustrate how improvisation shapes culture and communication.
He analyzes the role of the 'trickster' archetype and the rhetoric of spontaneity, particularly in the context of Donald Trump's presidency.
Ultimately, the book encourages a nuanced understanding of improvisation's impact on society.
