The End of Detroit
Book • 2003
The End of Detroit by Micheline Maynard provides a detailed examination of the American automobile industry's downfall in the late 20th century.
The book highlights how the Big Three—General Motors, Ford, and Chrysler—failed to adapt to changing consumer preferences and technological advancements, ultimately losing market share to foreign competitors like Toyota and Honda.
Maynard's work is based on extensive interviews with industry leaders and offers insights into the cultural and strategic issues that led to the decline of Detroit's automotive dominance.
The book highlights how the Big Three—General Motors, Ford, and Chrysler—failed to adapt to changing consumer preferences and technological advancements, ultimately losing market share to foreign competitors like Toyota and Honda.
Maynard's work is based on extensive interviews with industry leaders and offers insights into the cultural and strategic issues that led to the decline of Detroit's automotive dominance.
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Mary Louise Kelly as an expert to discuss the profitability of the big three automakers.
Mary Louise Kelly as an expert to discuss the profitability of the big three automakers.
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