#11235
Mentioned in 4 episodes

The Creative Nudge

Book •

Mentioned by

Mentioned in 4 episodes

Mentioned by
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Mark Pollard
as one of the speakers at the Sweathead Do Together who also wrote a book.
Strategic Territories And Starting Ideas - Joe Burns, Creative Quality Meats
Mentioned by
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Mark Pollard
as the author of this book on advertising.
Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO
Mentioned by
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Mark Pollard
as a book written by Kevin Chesters, one of the speakers at the Sweathead Do Together conference.
Going Full-time As An Independent Cultural Strategist - Jenny Chang, Constellation Theory
Mentioned as a bestselling book co-authored by
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Kevin Chesters
, using behavioral science to explain how small changes can unlock creativity.
Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

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