In this episode, Alison speaks with Stephanie Hayes, a business strategist specializing in asset-based business models for entrepreneurs. They discuss the importance of long-term thinking in business, moving beyond job creation to true value generation for clients. Stephanie emphasizes enhancing customer experiences and leveraging individual strengths to build sustainable businesses.

Alison and Stephanie explore the four pillars of passion—customer, product, skills, and work style—and how aligning these can drive growth. She also offers actionable self-assessment strategies for entrepreneurs to create a focused roadmap for intentional asset-building. This conversation provides valuable insights for those seeking to cultivate purpose-driven businesses.