The Facebook Effect

This book provides the exclusive inside story of Facebook, from its inception in a Harvard dorm room to its current status as a global phenomenon.

David Kirkpatrick, with the full cooperation of Facebook’s key executives, chronicles the company’s creation, its rapid growth, and its significant influence on social life, marketing, politics, and business.

The book highlights Mark Zuckerberg’s unwavering vision and his focus on growth over profits, as well as the company’s successes and missteps.

It also explores how Facebook has become instrumental in various aspects of modern life, including political protests and social interactions worldwide.