Getting to Plan B

Getting to Plan B is a guide to navigating the challenges of building a successful business by pivoting from an initial, often flawed, plan to a more viable business model.

The book emphasizes the importance of adaptability and continuous learning in entrepreneurship, offering practical advice on how to identify and test critical assumptions.

Komisar presents tools and frameworks for assessing market opportunities, refining product strategies, and building a resilient organization capable of responding to change.

With real-world examples and actionable insights, the book helps entrepreneurs overcome obstacles and increase their chances of long-term success by embracing flexibility and customer-centric decision-making.