#56510
Mentioned in 1 episodes
Marketing high technology
Book • 1986
Marketing High Technology is a pragmatic guide that explores the competitive world of high-tech marketing.
William H. Davidow shares insights from his experience at Intel, highlighting the importance of marketing in differentiating products in a standardized market.
The book outlines sixteen principles for effective marketing and discusses case studies from industry-shaking clashes.
William H. Davidow shares insights from his experience at Intel, highlighting the importance of marketing in differentiating products in a standardized market.
The book outlines sixteen principles for effective marketing and discusses case studies from industry-shaking clashes.
