#17576
Mentioned in 2 episodes
Marketing high technology
Book • 1986
Marketing High Technology is a pragmatic guide that explores the competitive world of high-tech marketing.
William H. Davidow shares insights from his experience at Intel, highlighting the importance of marketing in differentiating products in a standardized market.
The book outlines sixteen principles for effective marketing and discusses case studies from industry-shaking clashes.
William H. Davidow shares insights from his experience at Intel, highlighting the importance of marketing in differentiating products in a standardized market.
The book outlines sixteen principles for effective marketing and discusses case studies from industry-shaking clashes.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Mohnish Pabrai
Mohnish Pabrai Talk at TiE SoCal (Irvine, CA) on Marketing & Branding - Feb 24, 2014
Mentioned by 
Marc Andreessen
One on One with Marc and Ben
