Meat, How the Next Agricultural Revolution Will Transform Humanity's Favorite Food and Our Future

Bruce Friedrich's 'Meat' explores the potential of plant-based and cultivated meat to revolutionize the food industry and address the environmental consequences of industrial farming.

The book argues that these technologies can satisfy meat cravings while mitigating the negative impacts on the environment.

Friedrich discusses the potential for a more sustainable and ethical food system.

He emphasizes the need for innovation and investment in alternative protein sources.

The book challenges conventional thinking about meat production and consumption.