Reinventing Political Advertising

Book • 2023
Author
Hal Malchow

Mentioned by

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 Adam Wise

Mentioned in 0 episodes

Mentioned by
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Adam Wise
 as an important book for understanding political advertising strategies before its author passed away.
10 Findings from a New Media Consumption Study with Adam Wise of National Media and Mitch Kline & Pat McGee of Katz Media

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