#40731
Mentioned in 1 episodes
The Art of Writing Advertising
Conversations with Masters of the Craft
Book • 1968
This book provides a unique glimpse into the minds of advertising legends David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, and others.
Through unedited interviews, it explores their views on what makes effective advertising, highlighting the importance of creativity, understanding the product, and connecting with the consumer.
The book is both entertaining and informative, offering valuable lessons for advertising professionals.
Through unedited interviews, it explores their views on what makes effective advertising, highlighting the importance of creativity, understanding the product, and connecting with the consumer.
The book is both entertaining and informative, offering valuable lessons for advertising professionals.
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Mentioned in 1 episodes
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David Senra
405 snips
#189 David Ogilvy (The book I've given as a gift the most)
