Free Prize Inside

Seth Godin's "Free Prize Inside" explores the power of creating unexpected and delightful experiences for customers.

The book argues that in a world saturated with advertising, businesses need to find new ways to connect with their audience and build lasting relationships.

Godin emphasizes the importance of providing value beyond the product or service itself, creating moments of surprise and delight that leave a lasting impression.

He encourages businesses to think creatively about how they can engage their customers and build a loyal following.

The book is a practical and insightful guide for anyone looking to create a more engaging and memorable customer experience.