Jay Papasan, the bestselling author and publishing expert, gives us the inside scoop about what really makes books, brands, and businesses successful. He's the co-author of The One Thing, and he shares how being a guest on podcasts lowkey became his secret weapon—helping his book sell millions while other authors' sales flopped. He explains how he landed over 600 podcast interviews, the snowball effect it had on his business, and why word-of-mouth always wins. If you've ever wondered how to stay relevant for a decade in a crowded market, Jay's strategy will change the way you think about growing your audience and building authority.

Chapters:

00:00:00 - The Industry Is Broken—Here’s How To Fix It
00:00:54 - Meet Jay Papasan: The Accidental Publishing Powerhouse
00:02:06 - From Bookstore Clerk to Bestselling Author—Jay’s Wild Ride
00:05:40 - The Invisible Force Behind Million-Copy Books
00:09:52 - The Best Kept Secret for Selling Books (That No One Uses)
00:15:11 - How Podcasting Outperformed Every Marketing Strategy
00:27:19 - The "Unplanned" Opportunities That Changed Everything
00:27:36 - Why Consistency Wins (Even When You Don’t See Results)
00:28:53 - The Science of Word-of-Mouth and Why It Can’t Be Bought
00:30:08 - Where Do Your Customers Actually Come From? The Data Says…
00:31:05 - The Podcast Guesting Hack That Multiplied Jay’s Book Sales
00:33:11 - Why Relaunching The One Thing Podcast Was a No-Brainer
00:36:02 - Podcast Formats That Keep Listeners Hooked (And What Doesn’t)
00:40:11 - Should You Do Solo Episodes? Here’s What the Data Says
00:47:44 - The Future of The One Thing—What’s Next for Jay

Links and Resources:

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