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The Conquest of Cool
Book • 1997
The Conquest of Cool explores how the advertising industry during the 1960s transformed by embracing counterculture, turning it into a marketing tool that fueled consumerism.
Frank argues that this shift was not merely a co-optation but a strategic move by advertisers to redefine consumer culture.
The book provides a detailed history of advertising's evolution and its impact on American society.
Frank argues that this shift was not merely a co-optation but a strategic move by advertisers to redefine consumer culture.
The book provides a detailed history of advertising's evolution and its impact on American society.
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