This podcast episode started life as a seminar at the Tales of the Cocktail festival many years ago, and the Powerpoint deck on my Slideshare.net account (www.slideshare.net/philipduff )was the most-viewed of all the decks I uploaded, so this is the audio narration for that deck, updated for 2022. You can see the deck and hear this audio over on my YouTube channel, and there are a few amusing visuals there too. Strap in to hear about DCL, Irish dairy farms, P Diddy, David Gluckman and Unicorn Tears Gin Liqueur, among many others!

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They need to be able to hang.
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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

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Every Bastard Says No

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