#28355
Mentioned in 1 episodes

The Hype Handbook

Book •
Author
Michael Schein

Mentioned by

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 Dave Stachowiak
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 Jeff Brown

Mentioned in 1 episodes

Mentioned by
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Dave Stachowiak
 as a book exploring how to use hype effectively for personal branding.
568: How to Attract Attention, with Michael F. Schein
Mentioned by
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Jeff Brown
 as a book on marketing and branding.
359: How to Make Your Family Business Last with Mitzi Perdue

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