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The Netocrats
Book •
The Netocrats, by Alexander Bard and Jan Söderqvist, analyzes how information networks create a new elite class—the netocrats—who derive power from control of knowledge and attention rather than traditional capital.
The book explores cultural and political consequences of the network society, anticipating the rise of celebrity influence, new forms of governance, and shifts in how value is created.
Combining social theory with prognostication, it argues that networked elites reshape institutions and economic relations.
The authors connect technological development to identity and power transformations, offering a critique of legacy institutions and forecasting digital-era social dynamics.
It has been influential in discussions about how internet-era structures alter politics, culture, and economics.
The book explores cultural and political consequences of the network society, anticipating the rise of celebrity influence, new forms of governance, and shifts in how value is created.
Combining social theory with prognostication, it argues that networked elites reshape institutions and economic relations.
The authors connect technological development to identity and power transformations, offering a critique of legacy institutions and forecasting digital-era social dynamics.
It has been influential in discussions about how internet-era structures alter politics, culture, and economics.
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as his earlier book predicting modern tech elites and the rise of celebrity-politicians.


Alexander Bard

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