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#3099
Mentioned in 4 episodes
Sales Pitch: How to Craft a Story to Stand Out and Win.
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Author
April Dunford
Mentioned by
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Lenny Rachitsky
April Dunford
Mentioned in 4 episodes
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Mentioned by
Lenny Rachitsky
in relation to the challenges of buying SaaS software.
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593 snips
Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
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Mentioned by
April Dunford
as a guide to crafting effective sales pitches.
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91 snips
Positioning, Value, and Objection Handling
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Mentioned by
April Dunford
as books she has authored.
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46 snips
How to Turn a Competitor's Strength into a Weakness
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Mentioned by
April Dunford
as books she has authored.
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30 snips
How to Position Against a Competitor Who Lies
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