

#6475
Mentioned in 4 episodes
Sales Pitch: How to Craft a Story to Stand Out and Win.
Book •
Mentioned by
Mentioned in 4 episodes
Mentioned by 

in relation to the challenges of buying SaaS software.


Lenny Rachitsky

593 snips
Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
Mentioned by 

as a guide to crafting effective sales pitches.


April Dunford

96 snips
Positioning, Value, and Objection Handling
Mentioned by 

as books she has authored.


April Dunford

53 snips
How to Turn a Competitor's Strength into a Weakness
Mentioned by 

as books she has authored.


April Dunford

30 snips
How to Position Against a Competitor Who Lies