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Mentioned in 1 episodes
Selling the sea
Book • 1996
Selling the Sea offers a detailed look at the cruise industry, exploring its history, marketing techniques, and operational challenges.
The book provides case studies and insights from major cruise lines, making it a valuable resource for both industry professionals and enthusiasts.
Written by Bob Dickinson and Andy Vladimir, it shares their expertise in transforming the cruise industry into a successful vacation option.
The book provides case studies and insights from major cruise lines, making it a valuable resource for both industry professionals and enthusiasts.
Written by Bob Dickinson and Andy Vladimir, it shares their expertise in transforming the cruise industry into a successful vacation option.
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Mentioned in 1 episodes
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as a source for more information on Carnival's turnaround.


David Brown

14 snips
Cruise Ship Wars | Making Waves | 2