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Mentioned in 1 episodes

Selling the sea

Book • 1996
Selling the Sea offers a detailed look at the cruise industry, exploring its history, marketing techniques, and operational challenges.

The book provides case studies and insights from major cruise lines, making it a valuable resource for both industry professionals and enthusiasts.

Written by Bob Dickinson and Andy Vladimir, it shares their expertise in transforming the cruise industry into a successful vacation option.

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Mentioned in 1 episodes

Recommended by
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David Brown
as a source for more information on Carnival's turnaround.
14 snips
Cruise Ship Wars | Making Waves | 2

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