In today’s episode, we talk to Tom Bratrud about his ongoing, long-term work with city-dwellers who migrate to rural parts of Norway. This research forms the basis of Tom’s forthcoming book project, which has the working title Rurality 2.0: Redefining Urban-Rural Divides in the Mountains of Norway.

Tom Bratrud is Associate Professor in Social Anthropology at the University of Bergen. His research investigates social life, political dynamics, value(es), religion/worldviews, emerging technologies, environmental issues and rural-urban relations. Prior to his work in his home valley of Valdres in southern Norway, he conducted extensive ethnographic fieldwork in Vanuatu in the South-Pacific—resulting in his first monograph Fire on the Island: Fear, Hope and a Christian Revival in Vanuatu (Berghahn 2022).

Tom is the co-convenor of European Association of Social Anthropology (EASA)’s Future Anthropologies Network. Just after we spoke, Tom was also awarded the inaugural Thomas Hylland Eriksen Memorial Prize, presented during the Norwegian Anthropological Association’s Conference in Oslo at the end of October 2025. In explaining their decision, the jury commented that Bratrud “unites global and local perspectives and shows how social anthropological approach and methodology become a key to understanding ongoing change.”

Tom Bratrud is Associate Professor of Social Anthropology at the University of Bergen.

Tom Bratrud receives the Thomas Hylland Eriksen Memorial Prize.

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Die Geburtsstätten der Riechstoffindustrie

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