#48843
Mentioned in 1 episodes

It happened in India

Book • 2007
This book chronicles Kishore Biyani's journey from a middle-class family to becoming a retail giant in India.

It details his experiments with various retail formats, including Pantaloons and Big Bazaar, and his unconventional approach to business.

The book offers insights into Biyani's understanding of the Indian consumer psyche and his vision for modern retail.

Mentioned by

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Sajith Pai

Mentioned in 1 episodes

Mentioned by
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Sajith Pai
when discussing the stratifications in Indian consumer markets.
73 snips
Sajith Pai on India's Digital Divides

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