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It happened in India
Book • 2007
This book chronicles Kishore Biyani's journey from a middle-class family to becoming a retail giant in India.
It details his experiments with various retail formats, including Pantaloons and Big Bazaar, and his unconventional approach to business.
The book offers insights into Biyani's understanding of the Indian consumer psyche and his vision for modern retail.
It details his experiments with various retail formats, including Pantaloons and Big Bazaar, and his unconventional approach to business.
The book offers insights into Biyani's understanding of the Indian consumer psyche and his vision for modern retail.
