Being a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization.

Nobody knows this better than the guest of this episode, fractional CMO and seasoned marketing leader Andrew Bolis.

Andrew brings 15 years of experience in advising Series A to E companies on how to get to growth. He has built and led global teams of up to 20 people across North America and Europe, and managed global expansions.

Along the way, Andrew has gathered a wealth of knowledge and actionable insights on all things B2B marketing.

He joins Markigy to unpack this all. Let’s get into it.

So, you landed that new role. You’re joining the company, it’s day one. What do you do?

According to Andrew, two things: Ask the questions nobody else is and build rapport with people who matter.

Why? After the first 30 days, you’re expected to start delivering results, so use the first month to build relationships with the C-level and other key stakeholders across the organization.

Understanding the business, competitors, the organization, and the challenges is paramount. That allows you to see what others don’t, start suggesting changes that will lean on insights, and deliver results.

Andrew knows a thing or two about this and how it helps marketers jump off the hamster wheel of completing tasks to shift towards a more strategic way of working.

But that’s not all, Andrew also has a lot to say on the subject of soft skills in marketing. And what a fascinating take that is.

In this episode of Markigy, Andrew and Leanne dive deep into the following topics:

Why the first 30 days are essential for success (and what happens after that!).
Weaving your personality into your professional life.
Real-life case studies of shifting marketing strategy on-the-fly.
How to approach personal branding the right way.

The actionable takeaways mentioned in this episode are:

Relationship building is your first task in a new marketing role.
Question how things are done early-on. Be curious!
You can’t market a product or service without a compelling narrative.
Don’t go too granular if you don’t have the resources to execute.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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