#29639
Mentioned in 2 episodes
Tested sentences that sell
Book • 1937
Mentioned by
Mentioned in 2 episodes
Mentioned by David Garfinkel as an example of a book on sales, detailing A-B testing on sales lines.
14 snips
Episode 036 - Sales Skills For Copywriters
Mentioned as a book about testing different sentences and words at department stores.
Episode 030 - What Copywriters Should Read, Part 1
