Barry Kirk: Why We Need to Reexamine Everything We Know About Loyalty

Tiki Bar Lessons in Loyalty: Barry Kirk

More about Barry Kirk and behavioral economics, game thinking, and techniques from the emerging discipline of Persuasive Design

Our guest on this episode is Barry Kirk http://Maritz.com or @barrykirk

Barry is marketing consultant specializing in customer loyalty, experience design, and gamification. He is the originator of the “Multi-Loyalty Framework” for human engagement and champions the belief that “Consumers are human beings first.” He currently serves as the thought leader for Maritz Loyalty where he guides brands in their evolution from traditional loyalty programs to high-impact Loyalty Experiences (LX).

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