Deconstructing the Fitness Industrial Complex
Book •
Deconstructing the Fitness Industrial Complex offers a critical analysis of how the fitness industry perpetuates harmful norms, fosters exclusion, and aligns with capitalist priorities.
The authors trace the historical and social forces that shape fitness marketing, training practices, and public health narratives.
They highlight how ableism, racism, and eugenic ideas are embedded in fitness rhetoric and infrastructure.
The book advocates for decolonized, community-centered approaches to movement that prioritize accessibility, pleasure, and mutual aid.
It provides frameworks for activists and practitioners to build alternative, liberatory movement spaces.
The authors trace the historical and social forces that shape fitness marketing, training practices, and public health narratives.
They highlight how ableism, racism, and eugenic ideas are embedded in fitness rhetoric and infrastructure.
The book advocates for decolonized, community-centered approaches to movement that prioritize accessibility, pleasure, and mutual aid.
It provides frameworks for activists and practitioners to build alternative, liberatory movement spaces.
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Ilya Parker
Fitness as Liberation: Joy, Community, and Care with Ilya Parker (Part Two)
